Invest with me in Endless Co!
People- and planet-first refillable sunscreen. A ground-floor investment in a brand redefining the sunscreen industry with a much-needed shake-up. ☀️🌊
Welcome to my newsletter, where I share thoughts and dealflow as an angel investor backing female founders in climate. My goal is to surface more of these investment opportunities and encourage more people—especially women— to step into angel investing. Whether you’re an investor, a founder, or just curious, I hope this space helps demystify the process and spark new connections.
Dealflow💰💸
Exciting news! I’m managing my first investor syndicate (SPV) for Endless Co, the brand behind the first scalable, refillable sunscreen product. I’ll be teaming up with Co-Founder Siobhan Frost to host virtual events and share more about the opportunity.
I first introduced Endless during their initial raise in November. Now with strong momentum, they’re taking on additional investors.
And the timing couldn’t be better—with Unilever acquiring Wild Deodorant and expanding it into Target, it’s clear that refillable personal care is no longer niche—it’s ready for scale! (Endless recently brought on Jo Barnard, the designer behind all of Wild’s packaging, as an advisor. 💪)
Endless Co
What they’re building:
The “Stanley Cup” of the sunscreen industry, featuring an uncompromising product in design-led, biodegradable and refillable packaging.
A lightweight, moisturizing, vegan, non-nano zinc oxide sunscreen packaged in clean materials from nature that return to nature. Their goal is to have plastic-free and bio-based refill packaging that is made with compostable microorganisms that will biodegrade in landfills and oceans.
Who are their customers:
The growing number of climate-conscious and wellness-focused consumers actively seeking out sustainable solutions. They care about low-waste packaging, clean ingredients, non-toxic formulas, and daily SPF.
Millennials and Gen Z who are eco-conscious and trend-sensitive, drawn to products that are Instagrammable, portable, and planet-friendly. Plus, parents looking to reduce plastic and avoid toxic ingredients for their kids.
Why we’re excited:
The sunscreen category is dominated by single-use plastic and a throwaway mindset. Less than 12% of sunscreens on the market have sustainability credentials, and those that do compromise on formula, usability, and design.
The refillable packaging market is expected to reach $62 billion by 2030. 92% of suncare cosmetic users would switch brands if given a sustainable option.
By 2050, it is predicted that there will be more plastic than fish in our oceans. No more compromise for the planet — the category needs a shakeup, and we’ve seen it work in other categories (e.g., Uni, Everist, Blueland, Cabinet Health).
How they’ll allocate this investment and their plans for scaling:
This investment will enable them to develop and launch biodegradable refill packs for next year.
It will also support a summer launch with interim packaging, allowing them to gather valuable customer feedback.
"48% of the SPV will be allocated to R&D, delivering the world’s first fully sustainable, biodegradable packaging without trade-offs in design or convenience — making it desirable at scale and primed for national retail rollout. 40% will drive customer acquisition and waitlist growth in preparation for our 2026 launch and 8% towards legal and people costs."— Siobhan Frost, Co-Founder & CEO
Raise Information:
500K Pre-seed round with 250K SPV allocation
4M Post-money valuation cap on a SAFE note
SPV min. check sizes are USD $5,000*
Direct to Cap Table min. check sizes are $25,000
No carry or management fees. Sidecar platform fees are 2% of the total SPV
Request Deal access here. Reach out for more info.
*If the minimum is a barrier, don’t hesitate to reach out — we’re happy to explore options.
If you’re interested in investing, please reply to this email, and I’ll guide you through the next steps and answer any questions you may have. We’re aiming to close this by mid-summer. 📩
Meet the Founder
VIRTUAL investor event on Thursday, May 20th. RSVP here. Hear a live pitch from the founders, Siobhan and Ryan!
We’ve also been invited to submit our pitch to Girl Math Capital after I met one of their co-founders, Serena Ainslie. Girl Math Capital born from the desire to create a judgment-free space for women to learn about alternative investing and share deal flow. Getting into alternative investing can be daunting. Their curriculum of distinguished guest speakers, collaborative investment analysis, and access to deal flow gives women the toolkit they need to write their first check and beyond
2024 saw the lowest funding for women-led startups in recent history—just $1 for every $33 invested in male-led companies. 📉 Yet, data shows that female-founded companies tend to generate higher financial returns. Let’s close that gap and fund more women-led climate startups! 💪🌎