Endless Updates + My Newest Investment in Prelove You
Exciting updates on Endless and details on my most recent investment in Prelove You! 🌎 👶
Happy Summer! This month, I’m excited to share some big updates on Endless, including new partnership announcements, and a new way to support their growth that’s especially relevant for anyone using a DAF (Donor-Advised Fund), Charitable Giving Fund, or who prefers to donate rather than invest.
I’m also thrilled to announce my most recent investment in Prelove You—a fun and eco-friendly monthly membership where you exchange your kids' outgrown clothes and accessories for new-to-you items.
Endless Investor Updates
Advisor & Partnership Announcement from Siobhan:
Jo Barnard and her team at Morrama—the award-winning planet-conscious design studio behind Wild’s sustainable packaging—are officially partnering with Endless as design and engineering leads. Known for their work with global brands and deep expertise across materials, user experience, and supply chain, Morrama will help take Endless’s V1 packaging to the next level and ensure that we scale with purpose, desirability, and performance.
Endless is also excited to welcome Kristen Hogan as an advisor. Formerly leading E-commerce and CRM marketing at Supergoop!, Kristen brings invaluable insight from one of the category’s most successful disruptor brands. She now runs a specialist agency helping beauty and wellness companies scale, and will play a key role in shaping Endless’s digital growth and customer journey.
These appointments reflect Endless’s commitment to building with the best—from design to distribution—and they can’t wait to share what’s coming.
—Siobhan Frost, Co-Founder & CEO at Endless
You can now invest in Endless through CataCap!
For those who prefer to give a donation rather than invest directly, Endless is now live on CataCap, a giving platform that makes it easy to support mission-driven startups using foundation grants, donor-advised funds, or direct giving.
Watch this short video to learn more, and if you’d like to donate, you can access our giving page here!
How it works: Your donation becomes an investment in Endless, and any returns can be reinvested into other companies on the platform or granted out to a nonprofit of your choice. Since this investment is donation-based, there’s no requirement to be an accredited investor, and you’ll receive an instant tax-deductible receipt. It’s a flexible, impactful way to support climate innovation—using funds you may already have set aside for giving.
Partnering with CataCap was an incredible recommendation from our past virtual event sponsor, Girl Math Capital, and we’re so grateful for the connection!
My Most Recent Investment in Prelove You
Prelove You is a fun, eco-friendly monthly membership that lets parents exchange their kids’ outgrown clothes and accessories for new-to-you pieces using a simple credit system. Earn credits when you send in what no longer fits, then use them to choose fresh, gently-loved styles your kids will love — all while reducing waste and saving money.
Why we’re excited:
Kids outgrow everything fast. The average child outgrows over 1,500 clothing items before turning 18, and 85% of donated clothes still end up in landfills. There’s enough clothing on the planet to dress the next 6 generations.
Unlike ThredUp, Poshmark, Rent-a-Romper, and Many Moons, Prelove You is a seamless clothing swap system where parents earn credits for send-ins, creating a circular clothing currency with AI-powered personalization.
Prelove You allows parents to choose their membership level to trade outgrown clothes for new-to-them items. Parents earn credits to shop more and enjoy premium brands with zero waste.
The resale market is estimated to reach $73 billion by 2027, growing 7x faster than traditional retail, with no dominant player in the kids’ swap space.
We’re seeing a massive market shift: over 30 million U.S. parents are actively seeking cost-effective, eco-friendly kids’ fashion, and more than $5 billion in secondhand children’s clothing is sold/purchased online today.
The visionaries:
Founder and CEO Rebecca Bahmani is a visionary founder and fashion-industry veteran with a passion for sustainability. She’s leveraging 30+ years experience in business operations to disrupt the fashion industry.
Backed by renowned brand marketers and growth strategists, the team is building lifelong brand super-fans and loyalists—with early traction including 2,650% social media growth in 12 months.
They’re currently accepting angel investors and have room for a few final commitments in their SPV. You can access their Sydecar SPV Deal Page here. Please respond to this email for an introduction to the founder or more investment information and deal terms.
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